Describe how cultural differences in self-concept are important to motivation?
What will be an ideal response?
Culture guides choices by giving meaning and ascribing value to motivational variables. Cultural
values influence an individual’s needs and prescribe the behavior required to satisfy those needs. The
distinction between independent and interdependent self-schemas has several motivational
implications. First, those people with independent self-schemas will be motivated to express internal
needs, rights, and the capacity to withstand undue social pressure. In contrast, those with
interdependent self-schemas will be motivated to be receptive to others, to adjust to their needs, and to
restrain their inner needs or desires. Moreover, people with interdependent (compared to those with
independent self-schemas) report that their behavior is more influenced by contextual factors including
norms. Consistent with this finding, social norms are found to be a more important determinant of
behavior for people from collectivistic than from individualistic societies.
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