Kotler and Casoline suggested eight factors that marketers must keep in mind in order to deal with risk and uncertainty. Which of the following statements are they most likely to agree with when the environment is uncertain?
A) Companies should be prepared to implement ad hoc strategies whenever required.
B) Companies should push aggressively for the market share of their competitors.
C) Companies should focus less on their core segments, and more on new target markets.
D) Companies should not increase marketing budgets in times of uncertainty.
E) Companies should focus and improve their marginal brands.
B
You might also like to view...
Review of Interim Financial Information What are some common procedures that the auditor will complete when performing a review of interim financial information?
The sales mix analysis, which uses incremental analysis to identify the relevant costs and revenues, consists of two steps
Indicate whether the statement is true or false
"You ought to buy that scarf. It is just like the one that I saw Julia Roberts wearing when she was dining at the Blue Goose Inn." This is an example of a(n):
A. direct suggestion. B. prestige suggestion. C. autosuggestion. D. suggestive proposition. E. counter suggestion.
According to the doctrine of ademption, the lineal descendants inherit by representation of their parent
Indicate whether the statement is true or false