SAGE Core Concepts in Sociology: Qualitative and Quantitative ResearchClick on the above link to access the Interactive eBook. Once you've signed in, scroll to page 46 and watch the video. When you've finished watching the video, come back to the test and answer the following questions:Which of the following is an example of qualitative research?

A. a customer service survey that measures responses on a 1-5 scale
B. a multiple-choice questionnaire about political beliefs
C. an observation in which someone counts the number of times each speaker says a particular word during a round of presentations
D. a focus group about recycling habits


Answer: D

Sociology

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In the U.S., the Racial Integrity Act of 1924 opposed a caste system of stratification

Indicate whether the statement is true or false

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There is considerable evidence linking spirituality and

A. health. B. greater longevity. C. fewer feared selves. D. a highly differentiated self-concept.

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What factor may cause a father to make choices about his family by "sliding" into a decision?

a. Careful consideration of family needs and personal time b. Strong day-to-day pressures on the job cutting into time at home. c. Remembering how important his wife and children are to him, and acting on it. d. Ignoring the phone, television, and computer in order to talk at the dinner table.

Sociology

Virtually all major fast food companies have introduced low-fat foods on their menus, and most have proved unpopular with consumers. This shows that multinationals, such as McDonald's, are

a. responsible for the obesity crisis. b. not doing enough to inform consumers about the importance of a healthy diet. c. responding to consumer tastes for items higher in calories and fat. d. contributing to social inequality.

Sociology