Eleanor wanted to persuade a group of animal rights activists to support animal testing for a variety of

medical uses. Which of the following persuasive strategy was she pursuing?

A) consciousness raising
B) conversion
C) refutation
D) strengthening commitment
E) compartmentalization


B

Communication & Mass Media

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Summarize four general strategies for selecting an appropriate topic.

What will be an ideal response?

Communication & Mass Media

Outside of the classroom, most speakers conduct audience analysis using

A) simplifying devices. B) market research. C) focus groups. D) audience surveys. E) common sense.

Communication & Mass Media

According to the "firm" version of the Sapir-Whorf Hypothesis, one's first language _______ one's pattern of thinking

A) influences B) has no effect on C) determines D) has an unpredictable effect on

Communication & Mass Media

Which ofthe followingis not an element ofstructure?

a. Theme b. Editing c. Production design d. Narrative

Communication & Mass Media