A commercial shows an attractive, well-known sports star coaching a group of kids. Everyone is wearing the same brand of sneakers. This commercial uses which weapon of influence?
(a) Social Proof
(b) Liking
(c) Authority
(d) All of the above
(e) Both a and b
ANSWER: D
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According to the theory of Mary Rothbart, a child's temperament includes three different contributing dimensions. Which of the following is NOT one of them?
a. surgency/extroversion b. positive affect c. negative affect d. effortful control
Of the multiple categories in Sniffy’s behavioral repertoire, which behavior had a relative frequency most similar to that of face wiping in Exercise 49?
a. Eating a pellet b. Dismounting the bar c. Drinking d. Genital grooming
Describe two neuroimaging techniques used to examine the brain
What will be an ideal response?
Which statement is TRUE about laminae in the cerebral cortex? a. All cortical areas contain six layers
b. Odd numbered laminae contain only neurons; even numbered laminae contain only glia. c. The laminae vary in thickness in different areas. d. Each layer corresponds to a different sensory modality.