Describe the differences between traditional marketing communication strategies and service business communication strategies
What will be an ideal response?
Traditional marketing communication strategies were largely shaped by the needs and practices associated with manufactured goods. Services require consideration of intangibility of service performances, customer involvement in production, the role of customer contact personnel, the difficulty in evaluating many services, and the need to bring demand and supply into balance. Service quality is often subjective and identical service performances may mean different things to different customers. As a result, service business communication strategies are more likely to employ abstractions of concepts through metaphors or personification (e.g., The Prudential Rock signifying financial security).
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In order to have a more efficient meeting, Susan establishes guidelines and assigns a timekeeper to help the members stay on task. On the basis of this information, we can conclude that Susan is in the ________ stage of the meeting process.
A. preliminary B. kickoff C. evaluation D. summary of accomplishments
What characteristics of the CPU and of the system bus should be balanced to achieve maximum system performance?
When considering SWOT analysis, which of the following elements are more likely to be common across different firms within an industry?
A. ST elements B. SW elements C. OT elements D. All elements of the SWOT analysis are equally likely to be common across different firms within an industry.
Arrow’s impossibility theorem states:
a. a unique political equilibrium for a public choice never exists. b. a unique political equilibrium for a public choice cannot exist under majority rule. c. a unique political equilibrium can exist if there is majority rule and multi-peaked preferences. d. a unique political equilibrium for a public good cannot exist under unanimous consent.