What tactic did Oscar Mayer use to in its “Wake Up and Smell the Bacon” campaign?

a. a device that emits the scent of bacon
b. created three new bacon flavors
c. its “Bacon For a Year’ contest
d. humorous online ads featuring celebrities and bacon


a. a device that emits the scent of bacon

Communication & Mass Media

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Behavioral Learning, or psychomotor learning, involves the mastery of a motor act or skill

Indicate whether the statement is true or false

Communication & Mass Media

The Cable Television Consumer Protection and Competition Act of 1992 (“the 1992 Cable Act”) included which of these provisions?

a) it allowed local governments to regulate cable subscription fees where there was no effective competition; b) it allowed broadcasters to charge cable systems for carrying their signals, with cable operators free to drop the station instead of paying (“retransmission consent”); c) it allowed broadcasters to require cable systems in their area to carry their signals, but without payment (“must-carry”); d) it called for cable rate rollbacks in many areas; e) all of these.

Communication & Mass Media

Samson is described by his teammates as someone who takes calculated gambles, comes up with avant-garde ideas, and is a fabulous problem solver. Furthermore, Samson prefers to carve his own niche rather than follow his peers

What kind of stakeholder role does he play? a) Opinion leade b) Connector c) Counselor d) Journalist

Communication & Mass Media

Timothy was asked to speak at the memorial service that was held for his uncle Arthur. Timothy was very close to Arthur. He spoke about Arthur's life and family. Timothy also spoke about his fond childhood memories with Arthur. In this scenario, Timothy was offering a _____

A) ?toast B) ?roast C) ?eulogy D) ?farewell

Communication & Mass Media