In Chinese, the KFC slogan "finger-lickin' good" came out as "eat your fingers off." And Motorola's Hello-moto ringtone sounded like "Hello, Fatty" in India. Which of the following strategies can be used to avoid such mistake
A) communication adaptation
B) standardized global marketing
C) straight product extension
D) product adaptation
E) communication extension
A
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The furniture industry has become one of the fastest-growing sectors of China's economy. Furniture imports are flooding into the United States from China. This can be attributed to:
A) the quality of furniture is better than that made in Europe. B) American tastes in décor have changed. C) China's low labor rates translate into reasonable prices for consumers. D) China can survive tough competition. E) replacement parts are readily available from China.
Which of the following is true of an intensive distribution strategy?
A) It gives sole rights to select dealers in a given area. B) It strives to make products available where and when consumers want them. C) Compared with other distribution strategies, it uses the least number of intermediaries to sell products. D) Compared with other distribution strategies, it provides the best support for dealers of luxury products. E) It discards traditional intermediaries and uses direct marketing to reach customers.
Marketers call the Internet a pull medium because
A. users determine which websites they are going to view. B. they determine which websites consumers are going to view. C. they have great control over the content to which users are exposed. D. social networks have great control over the content to which users are exposed. E. users get pulled along by social media influencers.
What is the critical mean difference for Scheffe’s test?
