The ________ of motivation is primarily McClelland's classification of needs as achievement, power, and affiliation.

A. manifest needs theory
B. two-factor theory
C. needs hierarchy theory
D. ERG theory


Answer: A

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A company adopting a(n) ________ approach to worldwide PR activities gives the host-country practitioner maximum leeway to incorporate local customs and practices into the PR effort

A) ethnocentric B) regiocentric C) local D) polycentric E) publicity

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B-to-B companies spend a higher percentage of their communications money on mass media like TV advertising and much less on print advertising than consumer-products companies

Indicate whether the statement is true or false

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Feasibility Report for New Office Hasley's, a retail chain based in the Midwest, has offices in several locations throughout the U.S. Due to expanding markets, the company is researching the need to open a new location in the Southwest. You are a member

of a team asked to write a report on the feasibility of an office at this new location. The team must define the scope of the report and develop a statement of purpose. Required: Identify five questions that need answering to help the team limit the scope of this report. Provide an answer to each question and write a Statement of Purpose for the report.

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Duties of an insured after a collision loss covered under the PAP include which of the following?

I. Take reasonable steps to protect the vehicle from further damage. II. Admit fault if the insured believes he or she caused the collision. A) I only B) II only C) both I and II D) neither I nor II

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