Shopping products are particular brands that the buyer especially wants and will seek out, regardless of location or price
Indicate whether the statement is true or false.
Answer: FALSE
Explanation: Particular brands that the buyer especially wants and will seek out, regardless of location or price, are called specialty products. Buyers perform comparison-shopping for shopping goods.
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Constantly organizing and improving systems is a major service leadership responsibility
Indicate whether the statement is true or false
The primary dimensions of culture include
a. language, physical, and knowledge. b. language, physical, and psychological. c. physical, environment, and nonverbal. d. human behavior, environment, and processes.
A successful branding strategy should make existing customers _________________.
a. More aware b. Less aware *c. More loyal d. Less loyal
In which of the following cases does research have little value, suggesting poor planning by a manager?
A. The research is qualitative in nature. B. The research has tidbits of information rather than knowledge of the whole situation. C. The research does not anticipate the next research step. D. The research does not ultimately have implications that allow a manager to take action.