The price of a product must be relative to the benefits of that product.
Answer the following statement true (T) or false (F)
True
To deliver customer value, your prices must be fair, relative to the benefits of your product. See 11-3: Marketing Strategy: Where Are You Going, and How Will You Get There?
You might also like to view...
Piper, a new employee, has just been introduced to Lorna. Piper was brought up to value being organized and clean. Piper notices that Lorna has a very messy desk. Piper’s immediate thought is that Lorna must not get much done and is lazy. “How can Lorna find anything or focus on the task at hand with such a messy work environment?” This is an example of what factor that influences and distorts perception?
A. the comprehender B. the perceiver C. the environment D. focal object
A conference line is an association of seagoing carriers that have joined together to offer common freight rates
Indicate whether the statement is true or false
Glew Corporation has provided the following information: Cost per UnitCost per PeriodDirect materials$6.00 Direct labor$3.35 Variable manufacturing overhead$1.75 Fixed manufacturing overhead $8,800Sales commissions$1.00 Variable administrative expense$0.40 Fixed selling and administrative expense $4,000 If 3,000 units are produced, the total amount of direct manufacturing cost incurred is closest to:
A. $31,050 B. $33,300 C. $28,050 D. $39,900
Jane Mitchell, age 16, was shopping at her neighborhood Osco Drug Store. She had been looking at magazines as she waited for a friend. She decided to purchase a Tiger Beat magazine and then wait for her friend outside the store. She paid for the magazine, but as she headed for the door, the store manager used the store's loudspeaker system to announce, "You, with the green hair and the maroon Doc
Marten's on. Yes, you, by the front of the store. I saw you take that magazine. Stop right there. I have a gun pointed at you." The manager's actions: A) are protected by the shopkeeper's privilege. B) constitute defamation. C) were excessive but will not result in any liability. D) None of the above