_____ computers are usually compatible with the IBM System/360 line introduced in 1965
Fill in the blank(s) with correct word
Mainframe
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In this new communication environment, advertising is often the single-most important element of a marketing communications program for sales and building brand and customer equity
Indicate whether the statement is true or false
Answer the following statements true (T) or false (F)
1. Benchmarking often compares a company against a key competitor or the industry average. 2. No single ratio tells the whole picture of any company's performance. 3. Online financial databases provide data on companies which allows investors to compare the companies' future earnings. 4. Ratios can be used to analyze a company's ability to pay long-term debt. 5. Working capital measures a business's ability to meet its long-term obligations with its current assets.
Doris and Daniel are working on an ad campaign. Doris calls Daniel and tells him to spend $15,000 on TV ads, but Daniel thinks he hears Doris say "spend $50,000 on TV ads.” If we apply the communication model to this situation, Doris is the ______.
A. noise B. sender C. receiver D. decoder
According to the research of Neil Rackham, which stage of the sales process has the most impact on a buyer's decision to purchase a product?
A) pre-approach B) solution selection C) need discovery D) sales presentation E) product configuration