Which marketing mix activity deals with two-way, interactive communication with customers?
a. product
b. price
c. place
d. promotion
d
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Retail promotion in the growth stage of the product life cycle is geared to informing customers about product attributes
Indicate whether the statement is true or false
Full truckload shipping (FTL) involves transportation ______.
a. of homogeneous goods b. that is exemplified by FedEx or UPS c. that is particularly suitable for liquids (oils, liquid chemicals, etc.) d. that is highly regulated
A ____________style of conflict management strategies is the giving up of things you want in the hopes that the other side will do the same and that you can live with the outcome. A __________ style is when both sides are trying to find a solution that truly satisfies the needs of each.
What will be an ideal response?
Which of the following is an element of a marketing mix?
A. Pricing strategies B. Divestment strategies C. Investment strategies D. Trade restraint strategies