According to Everett Rogers, which of the following types of customers are generally not interested in technology for its own sake, but are good at detecting the value of a new product and how it will enhance their lives?
A) innovators
B) early adopters
C) early majority
D) late majority
B
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A job description refers to:
A. the comparison of jobs within an organization B. ordering of jobs based on their content or relative value C. the systematic process of collecting information about the nature of specific jobs D. the summary report that identifies, defines, and describes the job as it is actually performed E. a collection of the works an employee has handled and completed over the years of employment
Ashley, a fashion photographer in a magazine, is not the most hardworking, talented, or efficient member in her team. However, during performance appraisals, the team leader gives her the best ratings because he is extremely fond of her. In the context of performance appraisals, which of the following does this scenario best illustrate?
A. Halo effect B. Positive leniency C. Employee separation D. Negative leniency
According to James Webb Young, the production of creative advertising ideas
A. has as many different routes as there are different forms of creativity. B. must be primarily consumer-generated. C. is a definitive process that can be learned and controlled. D. is a random process that cannot be taught. E. must avoid bolting a brand to a consumer's clinching benefit.
A liability is incurred when income is earned because income tax expense is created by earning income.
Answer the following statement true (T) or false (F)