Audio recording and video recording can be used in data collection if:

A. participants know what is to be recorded.
B. the researcher protects the confidentiality of participants who are recorded.
C. participants consent to be recorded.
D. participants know how the recording is being made.
E. All of the above.


Answer: E

Communication & Mass Media

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Explain the difference between hearing and listening.

What will be an ideal response?

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According to the text, one remedy for persistent discrimination that aims to increase awareness in regard to different standpoints is: a. inequity understanding

b. goals c. diversity training. d. quotas. e. life coaching.

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Michael is trying to convince listeners that the salaries paid by the company

exceeded the norm for the industry. He offers the following statistic: "In 2012, the average salary of professionals (excluding hourly employees) at the company was $87,000 per year!" As a critical listener, what criticism of this statistic might you offer? A) This statistic is inferential, whereas a descriptive statistic would be a better indicator of the actual salary average. B) Michael has offered raw statistical data and needs to translate it into more understandable terms for his layperson audience. C) Averages rarely mean much of anything; other statistics would be preferable. D) Michael needs to tell you what kind of average he is using because the mean, for example, could be distorted by a few high salaries.

Communication & Mass Media

Silence is valued over talk in most Asian cultures

Indicate whether the statement is true or false

Communication & Mass Media