Social couponing is one of the hottest sales promotion trends today. This refers to:

A) sampling.
B) Groupons.
C) sweepstakes.
D) freestanding inserts.
E) personal selling.


B

Business

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Anderson Compounds produces two industrial chemical compounds, Gorp and Gumm, from the same process, which last year, cost $480,000 . Anderson produced 20,00 . pounds of Gorp, which sells for $60 per gallon and 60,00 . gallons of Gumm, which sells for $30 per gallon. After the split-off point, Gorp required additional processing costing $300,00 . to make it salable. Using the adjusted sales

method, how much of the joint cost should be allocated to Gorp? a. $120,000 b. $320,000 c. $160,000 d. $192,000

Business

Elise Philips, a leading fashion designer, connects with her followers through a strong online presence, promoting her brand and discussing fashion tips through articles and videos on her personal fan page

In this case, which of the following marketing forms does Elise use? A) direct e-mail B) a catalog C) a search engine D) a spambot E) a blog

Business

According to generally accepted accounting principles, treasury stock usually should be recorded at

A) original issue cost. B) par or stated value. C) cost. D) net realizable value.

Business

Climate analysis is an example of which ethical driver?

A. target socialization processes B. ethics training C. ethical diagnosis D. engaged leadership

Business