The Nike Swoosh is an example of a:
A) brand
B) package
C) label
D) logo
D
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Why has the cost of product liability insurance risen so dramatically?
What will be an ideal response?
Technically, the ________ is a cooperatively run, globally distributed collection of computer networks that exchange information via a common set of rules
A) ARPANET B) World Wide Web C) Internet D) Hypertext Markup Language
Antonia's presentation will discuss the advantages and disadvantages of selling her company's product exclusively online. The most effective organizational strategy for Antonia's presentation would be by ________
A) chronology B) problem/solution C) geography/space D) comparison/contrast
Brand names can present a challenge for global marketers because of language differences. Meaning gets lost in translation. To avoid committing language faux pas with brand names, companies should
A. avoid the use of the brand name in advertising and focus on features and benefits. B. develop brand names that have no preexisting meaning in any known language. C. adhere to the UN Convention on Naming Rights. D. translate advertising copy for the entire ad except for the brand name. E. keep the brand name the same in all languages, regardless of meanings, as long as the brand logo and symbol are displayed prominently.