Consider a gendered advertisement you have recently seen. Then analyze that advertisement through the lens of media power theory and audience power theory. How does each theory call attention to different features of the advertisement? Which of these two theories do you think provides the most compelling analysis? Explain.

What will be an ideal response?


Varies. Students should explain the two contrasting theories. Media Power theory, developed by
Adorno, looks at entertainment for profit at the benefit of the status quo and views consumers as
passive. Fisk’s Audience Power theory views the audience as active in the process of consuming
media.

Sociology

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As society has become more industrialized and impersonal, families have decreased in importance as a source of intimacy

a. True b. False Indicate whether the statement is true or false

Sociology

Which is the most effective fact to support the statement, People are born gay?

A. Individuals are either exclusively homosexual or exclusively heterosexual. B. A gene has been found to be the determining factor in homosexual behavior. C. No situational factors play a role in homosexual behavior. D. Biological siblings are more likely to both be gay than adopted siblings.

Sociology

How do symbolic interactionists approach mental illness?

Please provide the best answer for the statement

Sociology

Which of the following is NOT a positive influence of video game playing on children?

a) passive viewing of violence b) spatial skills practice c) exposure to logic and problem solving d) distinguishing reality from fantasy

Sociology