Describe some of the measurements that might be used to assess the effectiveness of intangible aspects of MPR
What will be an ideal response?
While there are a number of quantitative methods for determining the effectiveness of segments of the marketing communications mix, such as advertising, the outcomes of MPR programs may not be easily quantifiable. Sometimes, to acquire a true sense of the effectiveness of an MPR campaign, other non-quantifiable evaluation tools must be used. The more reliable tools for measuring non-quantifiable MPR outcomes involve tracking word-of-mouth and following the level of media attention a firm or product receives.
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To gain a competitive edge this year, the upper management of a global IT company has decided to focus on customer service, employee training, and continuous quality improvement. This approach is known as
A. customer focus. B. total quality management (TQM). C. evidence-based management. D. competitive edging. E. constancy of purpose.
A disclaimer of the implied warranty of merchantability must be in writing to be valid
Indicate whether the statement is true or false
Which outcome is considered to be the best reaction to an influence tactic?
a. Compliance b. Resistance c. Adherence d. Commitment
All linear programming problems must have ______ distinct features.
A. three B. four C. five D. six