How does packaging provides communication, functional, and perceptual benefits for manufacturers, retailers, and consumers?

What will be an ideal response?


Packages provide important benefits for the manufacturer, retailer, and ultimate consumer. These benefits include: (1) Communication benefits - A major benefit of packaging is the information on it that is conveyed to the consumer, such as directions on how to use the product and the composition of the product, which is needed to satisfy legal requirements of product disclosure. (2) Functional benefits - Packaging often plays an important functional role, such as convenience, protection, or storage. Another functional value of packaging is in extending storage and shelf life (the time a product can be stored before it spoils). (3) Perceptual benefits - Packaging can create a perception in consumers' minds. For example, because labels list a product's source, brands competing in the global marketplace can benefit from country-of-origin perceptions.

Business

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) Under the first-in, first-out (FIFO) method, the current period equivalent units of production for transferred in units in beginning inventory are zero because ________.

A) these units are transferred back to the previous department for further processing in the current period B) these units are expected to be sold by the receiving department without subjecting them to further processing C) no additional costs for these units were incurred in the current period D) costs involved in inter-departmental transfers are accounted for only once when sales are made to customers

Business

In order to get approval for travel, employees must get their travel authorization signed by a manager before the travel authorization is sent to the finance office for approval. This is an example of what component of organizational structure?

A. departmentalization B. span of control C. chain of command D. specialization

Business

When shown into the interview room, do all of the following except

A) create rapport by using the interviewer's first name in your greeting. B) accompany your greeting to the interviewer with a firm handshake. C) maintain direct eye contact with the interviewer. D) smile at the interviewer.

Business

The HR Balanced Scorecard model includes the financial perspective, the internal business perspective, the customer perspective and ______.

a. the cultural perspective b. the learning and growth perspective c. the added value perspective d. the competitive perspective

Business