Subscription networks focus on
a. maximizing ratings.
b. avoiding reruns.
c. maximizing subscriber revenue.
d. offering higher sell through rates.
c
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Audience influence occurs on a persuasion continuum, and it takes a significant amount of movement in the direction intended by the speaker for persuasion to be considered successful
Indicate whether the statement is true or false
Closely related to agenda-setting is ________, a collective process in which media, government, and the citizenry reciprocally influence one another
a. priming b. agenda building c. agenda structuring d. agenda bending
Kasper is nervous about public speaking, and he tends to forget what he is talking about when he becomes nervous. Which style of speech will ensure that Kasper always knows what he wants to say?
A. memorized B. scripted C. impromptu D. extemporaneous
"Members of a small group share an interdependent goal." This statement means that
A. the knowledge of all members is required to achieve the common purpose. B. all succeed or fail together. C. one person could not possibly do the job assigned to the group. D. each needs the others for emotional support and affection. E. group members control each other's interaction.