Which of the following expenditures would be most suspicious if it were capitalized?
a. Equipment purchases
b. Computer purchases
c. Prepaid expenses
d. Salaries to the top management
d
FEEDBACK: a. Incorrect. Equipment is generally considered an asset.
b. Incorrect. Computers could be considered assets.
c. Incorrect. Though payment for expenses, when paid before the expenses are incurred, pre-payments are considered assets.
d. Correct. Salaries, regardless for whom, are generally considered expenses in the period incurred.
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The marketing mix consists of the product, the price, distribution and:
A) emotions B) promotions C) delivery systems D) services
Many families with children are now attracted to the shopping district in Forest Ridge. What characteristics about families as consumer groups might the owners of The Attic Trunk want to keep in mind?
A) Though more women hold jobs outside the home today than when The Attic Trunk first opened, husband-wife involvement in the buying process has remained relatively unchanged. B) Children have considerable amounts of disposable income and have a strong influence on family buying decisions. C) Women seldom account for any technology-related purchases. D) Women typically account for most habitual purchases. E) Men make all the major purchasing decisions in most families.
Which of the following forms of validation becomes relatively more attractive as the sample available for validation becomes smaller?
A. External validation B. Predictive validation C. Criterion-related validation D. Concurrent validation E. Content validation
Brainstorming is a technique used to
a. Study an issue and recommend solutions in a timely manner. b. List ideas without making time to discuss each one. c. List ideas and then vote on the most important ones. d. None of the above.