Identify and describe the generic competitive strategies. Provide an example for each strategy
What will be an ideal response?
Low-Cost Producer: This strategy reflects competing in an industry on the basis of product or service cost to the consumer. For example, in the automobile industry, the South Korean-produced Hyundai is a product line that competes on the basis of low cost.
Product Differentiation: This competitive strategy reflects capitalizing on a key product criterion requested by the market (for example, high quality, style, performance, roominess). In the automobile industry, many manufacturers are trying to differentiate their products on the basis of quality (e.g., "At Ford, quality is job one.").
Product Focus or Niche: This strategy is similar to both the low-cost and differentiation strategies but with a much narrower market focus. For example, a niche market in the automobile industry is the convertible sports car market. Within this market, some manufacturers may employ a low-cost strategy and others may employ a differentiation strategy based on performance or style.
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Indicate whether the statement is true or false
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a. External b. Natural c. External and Natural d. External, Natural, Physical
Cost savings is the main criterion for ______ that can be purchased from multiple service providers.
A. strategic services B. standard services C. public services D. nonstrategic services
Please send your application ____ our human resources manager
A) to B) too C) two