If Subway made an agreement allowing another company to use its brand name on a new supermarket ready-to-eat sandwich, this would be called
A. co-branding.
B. brand extension.
C. brand licensing.
D. trademark licensing.
E. cooperative branding.
Answer: C
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What is a negative influence of the Internet on relationships outlined in the text?
a. It can take time away from our relationships. b. It makes our relationships more time consuming. c. It makes our relationships less personal. d. It. makes it harder to get family approval of a relationship.
A value of 0.5 that is added to and/or subtracted from a value of x when the continuous normal distribution is used to approximate the discrete binomial distribution is called
A. probability density factor. B. continuity correction factor. C. factor of conversion. D. continuity approximation factor.
Which of the following is not one of the things that managers can do to encourage creativity?
a. Challenging work b. Extrinsic motivation c. Supportive supervision d. Facilitating work skill development
Auto insurance rates are based upon all of the following except your
A) age. B) height and weight. C) driving record. D) gender.