Which of the following is a psychographic analysis by values, lifestyle and life stage?
A) VIRIS
B) PALZ
C) PRISM
D) VALS
Answer: D
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SELECT ALL THAT APPLY. Which of the following statements might make a journalist vulnerable to a libel suit?
A. Jane stole $3,000 from the store's cash register. B. Jane cheated on her tax returns by failing to report earnings of $30,000. C. Jane is so dishonest she should have a police escort wherever she goes. D. Jane used the company's money to finance a vacation to Bermuda.
He introduced Hollywood to an assembly-line system of film production which included preplanning films on paper and developing a shooting schedule so that related scenes could be shot sequentially:
: a) George Méliés; b) Adolph Zukor; c) Thomas Ince; d) Louis B. Mayer; e) David O. Selznick
_____ are fixed impressions of a group of people
Fill in the blank with the appropriate word.
Speakers with a communication orientation:
A) ?experience self-talk focusing on the fear of failing. B) ?are required to use special delivery techniques that will impress audiences "aesthetically." C) ?experience increased anxiety while speaking. D) ?view public speaking as an opportunity to engage in conversation with a number of people.