Which of the following is considered as the final stage in the consumer decision-making process?
A. information search
B. problem recognition
C. alternative evaluation
D. postpurchase evaluation
E. purchase decision
Answer: D
You might also like to view...
In which role might the accountant be the person who initiates the AIS acquisition cycle, and is in a prime position to recognize deficiencies and incompatibilities related to the existing AIS?
a. User b. analyst c. purchaser d. implementer
Marketing researchers generally assume that the semantic differential provides interval data.
Answer the following statement true (T) or false (F)
Which of the following costs would not be classified as factory overhead?
A. Insurance on factory building. B. Wages of the factory janitor. C. Rubber for the soles of shoes produced. D. Small tools used in production. E. Property taxes on maintenance machinery.
During its first year of operations, a company that incurred $1,000 in production costs reported cost of goods sold of $800 and selling costs of $100. Its ending finished goods inventory was $300.
Answer the following statement true (T) or false (F)