A marketing plan
A. is characteristic of production-oriented firms and other mass producers.
B. provides a framework for implementing and evaluating marketing activities.
C. always increases the marketing manager's operating costs.
D. produces plans that are short term in orientation.
E. restricts the marketing manager's future options.
Answer: B
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Which component of a customer benefit plan most likely includes price, percent markup, and ROI?
A. Purchase order B. Business proposition C. Sales call objective D. Customer profile E. Customized marketing plan
Firms with high proportions of intangibles, whether recognized as assets on the balance sheet or not, tend to rely more on
a. equity financing than on long-term debt financing. b. long-term debt financing than on equity financing. c. short-term debt financing than on long-term debt financing. d. long-term debt financing than on short-term debt financing. e. None of these answer choices is correct.
Employee engagement means that people enjoy their jobs and are satisfied with their work conditions, contribute enthusiastically to meeting team and organizational goals, and feel a sense of belonging and commitment to the organization.
Answer the following statement true (T) or false (F)
In the ________ stage of team development, the group channels its energies into executing its tasks.
A. storming B. norming C. declining D. performing E. adjourning