The ________ allows the scanning, monitoring, and evaluating of changes and trends in a firm's macro environment.
A. PESTEL framework
B. VRIO framework
C. SWOT analysis
D. BCG matrix
Answer: A
You might also like to view...
Manual, a credit supervisor, must write a letter informing a new client that her credit application has been approved. What writing sequence should he use?
a. Persuasive since he needs to confirm her choice of his company's products b. Inductive because he needs to give her an explanation first c. Deductive because he needs to give her the good news at the beginning of his message d. None of the above
A contract of ________ prohibits a consumer from meaningfully negotiating the inclusion and terms of a mandatory arbitration clause in a consumer purchase contract
A) dilution B) omission C) regression D) adhesion
The communication process begins when the sender A) determines the appropriate communication channel
B) has an idea. C) encodes an idea into a message. D) plans for feedback.
Health clubs often use a low introductory offer price to get people to join their club. These low prices represent a ________ pricing strategy.
A. target profit B. target return C. sales orientation D. status quo E. maximizing profits