Rex owns a sporting goods company that has now expanded to 200 stores across the country. His main form of marketing is advertising in different magazines. In Vermont and New York, he advertises in skiing magazines. In California he advertises in surfing magazines. In Colorado and Utah, Rex advertises in magazines focused on hiking. On the other hand, Rex is also trying to get professional golfing associations to purchase some of his high-end golfing equipment. In this case, rather than advertising Rex meets with representatives from these organizations personally. Rex is most likely selecting promotion mix factors based on
A. characteristics of the product.
B. promotional resources, objectives, and policies.
C. characteristics of the target market.
D. costs and availability of promotional methods.
E. push and pull channel policies.
Answer: C
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