During the introduction stage of a successful product,
A. more competitors enter the market, driving prices down and creating the need for heavy promotional expenses.
B. a typical marketing strategy seeks to position the product favorably against aggressive competitors through emphasizing product benefits.
C. the initial product price may have to be high to recoup expensive marketing research or development costs, which can depress sales.
D. competitors emphasize improvements and differences in their versions of the product.
E. advertising messages may focus on differentiating a brand from the field of competitors.
Answer: C
You might also like to view...
The airline industries implement yield pricing by offering discounted but limited early purchases,
higher-priced late purchases, and the lowest rates on unsold inventory just before it expires. Indicate whether the statement is true or false
Paul wants to convince the members of his staff to begin exercising more. He should use an indirect organizational pattern to persuade the staff
Indicate whether the statement is true or false
An effective sequence for making goal-setting effective is to first develop an action plan, then establish a goal
Indicate whether the statement is true or false.
The SQL keyword GROUP BY instructs the DBMS to group together those rows that have the same value in a column
Indicate whether the statement is true or false