Why do firms conduct product testing?
A) To determine potential profitability of the product
B) To allow for gradual commercialization over time
C) To ensure the prototype meets performance requirements
D) To determine how well the product fits in with the goals of the organization
E) To determine the potential reaction of consumers
Answer: C
Explanation: C) Applying lessons from the prototype, the company goes into limited production. It then tests the product to see if it meets performance requirements.
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