Describe the role of the marketing plan in an organization's advertising program.
What will be an ideal response?
The marketing plan has a profound effect on an organization's marketing communications. It helps managers analyze and improve all company operations, including marketing and advertising programs. It dictates the role of advertising in the marketing mix. It enables better implementation, control, and continuity of advertising programs. It ensures the most efficient allocation of advertising dollars.
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Which of the following situations would be appropriate for a value claiming strategy or tactic?
A. an integrative situation B. a situation in which many people can achieve their goals and objectives C. a mutual gains situation D. a distributive situation
As a result of financial scandals occurring during the past decade, there has been a strong push to improve business ethics.
Answer the following statement true (T) or false (F)
A light-bulb exploded when it was switched on. Which of the following people may recover under the implied warranty of merchantability of they are injured? a.The purchaser of the bulb only b.The purchaser of the bulb and family members living in the home only c. The purchaser of the bulb, family members living in the home and guests only d. No one unless the bulb was guaranteed not to explode
Copyright protection protects against others copying the underlying ideas in a work
Indicate whether the statement is true or false