How is the motivated sequence pattern different from others, and how is it used to format a speech? List and briefly explain the five steps in the motivated sequence
What will be an ideal response?
Answers will vary. The motivated sequence is different from other organizational patterns because it discusses a topic by dividing it into five parts, rather than three. It is especially effective for speeches intended to move listeners to action. It focuses on identifying a need and showing how it can be resolved. The motivated sequence consists of the following stages: Step 1: Gain attention – involve the audience and get their undivided attention. Step 2: Establish the need – identify a problem and explain why it really is a problem. Step 3: Satisfy the need – give the best solution for the problem and explain how and why it will work. Step 4: Visualize the need satisfied – get the audience to imagine a point in the future when the problem is eliminated, stressing what they will gain with this solution and what they will lose without it. Step 5: Ask for action – tell the audience what they need to do so the need is appropriately resolved and satisfied, stressing the connections already made and the specific advantages and concrete results they will experience as a result of this action.
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