How might a market research analyst use measures of elasticity-price, cross, and income-in her work? Explain


A market researcher is interested in determining the effects of changes on demand for a product or industry. Each measure of elasticity can be critical here. Price elasticity helps predict changes in unit output for a price change. Income elasticity helps predict changes in demand as buyer income changes, perhaps over a business cycle. Cross elasticity helps predict the impact of a change in prices of competitors in the industry, competing products, and other products that affect demand for a particular product. Market researchers rely upon all of these in defining markets, defining boundaries of markets, and analyzing effects from competitors.

Economics

You might also like to view...

Between 1921 and 1929 national output rose about _____%.

Fill in the blank(s) with the appropriate word(s).

Economics

The development of a new good or a new process for making a good is called

A) an innovation. B) a service. C) a factor of production. D) an invention.

Economics

The U.S. banks have been facing greater competition from the Eurocurrency market because of the establishment of international banking facilities

a. True b. False Indicate whether the statement is true or false

Economics

Good A has an income elasticity equal to 1.0 and a cross price elasticity with respect to Good B of -0.6 . Then: a. Good A is an inferior good and Goods A and B are substitutes. b. Good A is an inferior good and Goods A and B are complements. c. Good A is a normal good and Goods A and B are substitutes

d. Good A is a normal good and Goods A and B are complements.

Economics