What is a people meter?

What will be an ideal response?


An electronic box used by Nielsen Media Research to find out what shows people watch on television.

Communication & Mass Media

You might also like to view...

Karah, a teenager, rolls her eyes and walks away when her mother orders her to clean her room. Karah and her mother are using one of the least satisfying approaches to conflict management:

A) demand-withdrawal pattern. B) destructive-aggressive pattern. C) confrontation-avoidance pattern. D) passive-aggressive pattern.

Communication & Mass Media

Due to the volatility that occurs when new members enter teams, or when existing members leave teams, the members who remain constant undergo various membership stages

Which crucial factor needs to be properly addressed during the provided group development stage? a) Mutual trus b) Successful socialization c) Group goal d) Effective teamwork

Communication & Mass Media

Which of the following IS NOT true concerning cohesiveness?

A. Cohesive groups tend to have stricter norms. B. Cohesive groups tend to tolerate larger amounts of deviance from the group values. C. Cohesive groups may have high or low productivity depending on the group norm regarding productivity. D. Cohesiveness increases the loyalty of each member to that particular group but frequently breeds conflict between groups.

Communication & Mass Media

Referent power comes when one is able to refer to many experts when talking

Indicate whether the statement is true or false

Communication & Mass Media