______________ are customers that may face needs months or years before the bulk of the marketplace and, as such, are positioned to benefit significantly by obtaining solutions to those needs now
a. Innovators
b. Early adopters
c. Beta testers
d. Lead users
e. Pioneers
D
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McClelland's need for achievement corresponds most closely to
A. Herzberg's hygiene factors. B. Maslow's esteem needs. C. extrinsic rewards. D. Alderfer's relatedness needs. E. Maslow's self-actualization needs.
The purpose of interviewing experts is to help define the marketing research problem rather than to develop a conclusive solution
Indicate whether the statement is true or false
________ would be an ineffective practice in building cohesive teams with high-performance norms.
A. Publicizing teams' successes and achievements B. Being a participative leader C. Following a high degree of autocratic decision making D. Presenting a challenge from outside the team E. Keeping the team small
Tommy's parents died in a plane crash and he went to live with his guardian, Aunt Rose. Rose had a very small house and did not have a separate bedroom and bath for 12-year-old Tommy. She and Tommy decided to use some of his inheritance to pay for an addition to the house. He had some shares of stock transferred into Rose's name so that she could sell them when the money was due to be paid. The
stock transfers are: A) presumed voidable unless Rose can show no unfair advantage was taken. B) presumed valid unless it can be proven that Tommy was taken advantage of. C) null and void because of undue influence. D) presumed void because of duress.