B2B marketers prefer the straight rebuy outcome to any other because straight rebuys normally do not require any additional design modifications or contract negotiations.
Answer the following statement true (T) or false (F)
True
A straight rebuy occurs when a business customer signals its satisfaction by agreeing to purchase the same product at the same price.
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Over one hundred years ago, what was the only communication option that leaders had for quick, direct feedback?
a. face-to-face b. letter c. telephone d. e-mail
It would be safe to make the statement that modern telecommunications now take business activities to labor rather than moving labor to the places of business
Indicate whether the statement is true or false.
In the adopter categories, the final 16 percent to adopt are similar to innovators in that they do not rely on the norms of the group but are independent because they are tradition-bound. They tend to have the lowest socioeconomic status, are suspicious of new products, and are alienated from a rapidly advancing society. They are called:
A. generics B. late majority C. decliners D. laggards E. late diffusers
SeaLine Corporation is involved in the distribution of processed marine products. The fair values of assets and liabilities held by three reporting units and other information related to the reporting units owned by SeaLine are as follows: Unit X Unit Y Unit ZCash$15,000 $45,000 $35,000 Accounts Receivables 15,000 18,000 10,000 Inventory 35,000 60,000 35,000 Land 30,000 45,000 20,000 Buildings 120,000 80,000 50,000 Equipment 140,000 45,000 50,000 Accounts Payable 25,000 45,000 25,000 Fair Value of Reporting Unit 360,000 230,000 220,000 Carrying Value of Investment 375,000 240,000 240,000 Goodwill Included in Carrying Value 50,000 25,000 40,000 Required:Determine the
amount of goodwill that SeaLine should report in its current financial statements. What will be an ideal response?