What is the product element?
What will be an ideal response?
The product element is the most important element of the marketing mix: the good or service being offered and the values associated with it-including the way the product is designed and classified, positioned, branded, and packaged.
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The principle of congruity implies that communicators can use their good image to reduce some negative feelings toward a brand but in the process might lose some esteem with the audience
Indicate whether the statement is true or false
Which of the following is true regarding Statement of Financial Accounting Standards No. 144, "Accounting for the Impairment or Disposal of Long-Lived Assets," accounting and reporting standards for discontinued operations?
a. A component of a business always represents the same concept as a segment of a business used in reporting disaggregate information. b. A test for, and recognition of, an impairment loss would be necessary for a component that had not been sold by year-end if the fair value of the component was determined to be less than the book value. c. Discontinued operations should follow extraordinary items on the face of the income statement. d. The gain or loss recognized for reported in the discontinued operation section of the income statement includes only the gain or loss on disposal of the component and not the income or loss from operating the discontinued operation.
Which account will be included in both service and merchandising companies closing entries?
A) Sales B) Cost of Merchandise Sold C) Sales Discounts D) Sales Returns and Allowances
Which of the following best summarizes the provisions of the Federal Register Act of 1933?
A) It mandates the publication of all notices of federal agency meetings, proposed regulations, and final regulations in the Federal Register. B) It requires that corporations be registered with the Secretary of State in the state of their incorporation. C) It requires each agency headed by a collegiate body to hold every portion of a business meeting open to public attendance. D) It requires that patents and trademarks be registered in the Federal Register with the U.S. Patent Office.