Presenting customers with a verbal or written statement of the product idea and then recording their reactions is the most common approach to:
A) idea screening.
B) brainstorming.
C) concept testing.
D) test marketing.
C
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To respond to a competitive environment, one thing that Walmart is doing is
A. expanding into rural locations. B. focusing on high customer service. C. leasing retail space in its stores to independent merchants. D. converting its discount stores into supercenters. E. converting the discount stores into convenience stores.
Explain how, at a glance, it appears that life must violate the laws of thermodynamics. Provide a brief explanation on how life does NOT violate these rules.
What will be an ideal response?
Adam has contracted with about a third of the dozens of artisans in his town in the mountains of South Carolina. His reputation has grown; he now believes the sky's the limit for this web page design and maintenance business. What kind of small business does Adam have?
A. lifestyle business B. microbusiness C. high-potential venture D. attractive small firm
Which of the following is true in relation to CSR and many other aspects of business?
a. It does not pay firms to be too far ahead of the curve. b. Firms that take the lead on CSR issues are almost always rewarded by consumers. c. It pays firms to be way ahead the curve. d. Firms that take the lead on CSR issues are never rewarded by consumers.