In 2017 mobile payment usage was largest for which type of purchase?
A. Mobile applications.
B. Services.
C. Physical goods.
D. Food and drinks.
Answer: C
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Which of the following most accurately describes a brand extension?
A) a new product that combines the power of two or more brand names B) a new product sold under an established brand name C) a new product added to the lower end of a product mix D) a new product added to the higher end of a product mix E) a new product line added to a product mix
Building depreciation is an example of a direct product cost in a manufacturing company
Indicate whether the statement is true or false
Both relationship commitment and trust are necessary for a strategic alliance to succeed in the long run
Indicate whether the statement is true or false a. True b. False
Profit margin is net sales divided by operating income.
Answer the following statement true (T) or false (F)