Howard is lonely and shy. He and his wife divorced a few months ago. As soon as Howard comes home at night, he turns on the TV for companionship. According to Katz and Blumler, Howard uses the media for ______.

A. agenda setting
B. cultivation effects
C. information
D. social interaction


D. social interaction

Communication & Mass Media

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"Sally is a stupendous student of sociology!" is an example of

A) alliteration. B) hyperbole. C) metaphor. D) a rhetorical question.

Communication & Mass Media

When is it appropriate to use a research question rather than an hypothesis?

a. When you wish to establish the relationship between variables b. When you want your study to be empirical c. When you want to gather preliminary data to learn more about the nature ofa problem d. When you want your study to be objective

Communication & Mass Media

According to the text, a video revolution will occur as ________________ expands and compression technology gets more sophisticated

Fill in the blank(s) with correct word

Communication & Mass Media

General Electric's corporate slogan is Imagination at Work, rather than the more specific Power Generation at Work. This company is engaging in strategic ________ to allow both employees and consumers to interpret the slogan in ways that best suit them.

A. creativity B. ambiguity C. structure D. control

Communication & Mass Media