Which of the following functions can be used to determine the next occurrence of a specific day of the week after a given date?
a. NEXT_DATE
b. DATE_NEXT
c. NEXT_DAY
d. NEXT_DDD
c
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What condition would make it impossible for a business to achieve maximum marketing profits in later stages of the product life cycle?
A) low customer retention B) a price increase C) decreasing volume D) lower level of sales expenses E) lower level of marketing expenses
Which of the following is NOT one of the four key participants in managing transportation for a company?
a. consignor b. consignee c. carrier d. insurance provider
In addition to mail, direct-response promotion may include websites, broadcast, e-mail, and interactive media.
Answer the following statement true (T) or false (F)
David is shopping for tires for his Audi. He looks in the yellow pages of the local phone book and calls Costco, Sam's club, Sears and a local car repair shop. In his decision-making process, David is using:
A. marketing-controlled information sources B. demographic information sources C. nonmarketing-controlled information sources D. secondary data sources E. internal search sources