The target audience’s social media profile goes beyond the characteristics defined in the marketing plan. The market’s social profile should include all but which of the following elements?
a. Level of social media participation.
b. Channels utilized.
c. Product-usage characteristics.
d. The communities in which they are active.
e. Behavior in social communities.
c. Product-usage characteristics.
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The VRIN characteristics stand for:
a. Valuable, Real, Imitable, Non-substitutable b. Valuable, Rare, Industrial, Non-substitutable c. Valuable, Real, Independent, Non-substitutable d. Valuable, Rare, Imperfectly imitable, Non-substitutable
When a company pays cash for a long-term investment in bonds, ________
A) equity remains unchanged B) current assets increase C) liabilities increase D) total assets increase
Effective sales messages focus on three to five selling points to keep the reader interested.
Indicate whether the statement is true or false.
When receiving a stale check for payment, a bank has no option but to pay the check
Indicate whether the statement is true or false