In a marketing plan, which of the following would NOT be included in the Promotion area?

A. publicity
B. advertising
C. sales promotion
D. packaging
E. personal selling


Answer: D

Business

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Pricing the basic product in a product line low while pricing related items at a higher level is called

A. premium pricing. B. reference pricing. C. captive pricing. D. price skimming. E. price lining.

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What type of prepayment protection is afforded a reverse TAC bond?

What will be an ideal response?

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Why is it necessary to buy life insurance on a non-wage earning spouse?

What will be an ideal response?

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Asper Corporation has provided the following data for February.    Denominator level of activity 7,700machine-hoursBudgeted fixed manufacturing overhead costs$266,420 Fixed component of the predetermined overhead rate$34.60per machine-hourActual level of activity 7,900machine-hoursStandard machine-hours allowed for the actual output 8,200machine-hoursActual fixed manufacturing overhead costs$259,960 ?The budget variance for February is:

A. $6,460 U B. $6,460 F C. $6,920 U D. $6,920 F

Business