Which of the following summarizes the AIDA steps in the persuasive process?
a. Get attention, investigate options, create desire, encourage acceptance.
b. Gain acceptance, invite questions, designate action, encourage action.
c. Get attention, arouse interest, create desire, encourage action.
d. Get attention, initiate action, discuss benefits, create acceptance.
C
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The following information is provided for Wolf Company: ? Retained earnings $445,000 Preferred stock, 5%, $50 par 100,000 Organization expense 2,500 Additional paid-in capital on common stock ? Additional paid-in capital from recall of preferred stock 2,500 Premium on bonds payable 5,700 Common stock, $10 par 350,000 ? If total contributed capital is $506,000, what is the amount of additional
paid-in capital on common stock for Wolf Company? A) $52,500 B) $51,000 C) $53,500 D) $56,700
Which of the following is a way in which the researcher might assist the client after the marketing research report has been presented?
A) selection of a new product or advertising agency, development of a pricing policy, marketing segmentation, or other marketing actions B) further research projects C) help the client firm make the information generated in the marketing research project a part of the firm's marketing (management) information system (MIS) and decision support system (DSS) D) all of the above
The main function of vertical reports is to contribute to management control
Indicate whether the statement is true or false
A distribution of service times at a waiting line indicates that service takes 12 minutes 30 percent of the time and 14 minutes 70 percent of the time
In preparing this distribution for Monte Carlo analysis, the service time 13 minutes would be represented by what random number range? A) 00 through 29 B) 01 through 30 C) 30 through 99 D) 31 through 00 E) None of these; 13 minutes is not a possible outcome.