Although sexually-oriented advertisements attract attention, which is lower for ads using a sex appeal than for ads using some other type of appeal?
A) the interest level
B) the level of physiological response
C) brand recall
D) the level of sexual arousal
C
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Which sentence is expressed correctly??
a. My favorite movie is Pirates of the Caribbean; Dead Man's Chest. b. We studied Anne Frank: The Diary of Young Girl in my high school English class. c. Professor Reid asked us to read the article ?Tuning In; Improving Your Listening Skills for the next class session.
Numbers of times interest charges earned is computed as
A) Income before income taxes plus Interest Expense divided by Interest Expense B) Income before income taxes less Interest Expense divided by Interest Expense C) Income before income taxes divided by Interest Expense D) Income before income taxes plus Interest Expense divided by Interest Revenue
With services, continual investment in training, retraining, and good management of people is required if ________.
A. intangibility is to be consistently high B. variability is to be consistently low C. tangibility is to be consistently low D. inseparability is to be consistently high E. perishability is to be consistently high
Effective motivation of a sales force is best achieved through
A. annual retreats at resort locations open to families. B. emphasizing sales force objectives and their connection to compensation. C. an organized set of activities performed continuously. D. motivation meetings when sales have declined. E. daily pep talks before the sales force makes sales calls.