Match the term with its definition.
A. Intermediaries that do not take ownership of the goods they distribute
B. Transportation intermediaries available for hire to the general public
C. Transportation intermediaries that contract with individual shippers
D. The physical movement of products and the establishment of intermediary relationships to support such movement
E. A distribution system that involves more than one channel
F. Intermediaries that take ownership of the goods they distribute
G.
H. The activities of distribution involved in the physical relocation of products
I. Registered protection for any distinct, new variety of living plant
J. Lines of transport owned by shippers
K. A system of management that integrates and coordinates the ways in which a firm finds the raw materials to make a product, creates the product, delivers it to customers, and receives payment for it
L. A company that provides transportation and distribution services to firms that prefer to focus their efforts on their primary operations
A. Agents/brokers
B. Common carriers
C. Contract carriers
D. Distribution
E. Dual distribution
F. Merchant middlemen
G. Patent
H. Physical distribution (logistics)
I. Plant patent
J. Private carriers
K. Supply chain management
L. Third-party logistics firm
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An example of a trap that marketers can set for themselves while targeting a foreign market is to:
A) overstate the size and short-term attractiveness of individual country markets. B) realize that short-term profit and revenue growth objectives may be hard to achieve. C) restrain from being persistent to enter a country market. D) ignore shareholders' or competitors' pressure not to "miss out" on a strategic opportunity. E) enter a market based on time-consuming rigorous market analysis.
An example of a tactical pricing decision is _____
a. pricing at market levels b. charging list prices on all items c. reducing prices on specific seasonal merchandise which is overstocked d. allowing in-store negotiation
This method of pricing involves pricing the product based on how it benefits the customers:
a. target-return pricing b. customer-led pricing c. value-based pricing d. benefit pricing
Which of the following statements is true about the annual report of a company?
A. The annual report contains four basic financial statements: the income statement; balance sheet; statement of cash flows; and statement of changes in long-term financing. B. The annual report does not provide any information about a firm's future prospects. C. The key importance of annual report information is that it is used by investors when they form their expectations about the firm's future earnings and dividends. D. The annual report provides no relevant information for use by financial analysts or by the investing public. E. The annual report is a report issued by each of the shareholders to the corporation and it contains information about the performance of the shares of the firm held by the shareholders.