What impact does adaptive selling have on salesperson performance and job satisfaction?
A. It has a strong negative effect on both salesperson performance and job satisfaction.
B. It has a strong positive effect on both salesperson performance and job satisfaction.
C. It has no effect on salesperson performance or job satisfaction.
D. It has a negative effect on salesperson performance, but a positive effect on job satisfaction.
E. It has a strong positive effect on salesperson performance, but a negative effect on job satisfaction.
Answer: B
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