What is the advantage to using personal selling over website or direct marketing programs?
A) it is less expensive
B) there is a more personalized relationship
C) it has a wider reach
D) cost efficiencies are improved
E) it can easily be combined with other formats
Answer: B
Explanation: Although a sales force can't reach millions of customers at once like a website or a direct marketing program can, today's highly trained sales professionals are able to build relationships and solve problems in ways that impersonal media can't match.
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Indicate whether the statement is true or false
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