Which of the following is true about publicity in marketing?
A. It develops primary demand for a product category rather than demand for a specific brand.
B. It refers to price reductions to firms further along in the channel to encourage them to advertise the firm's products locally.
C. It refers to any paid form of personal presentation of ideas, goods, or services.
D. It should be integrated into the entire marketing mix for best results.
E. An advertising manager must understand how the right promotion moves a customer through the buying process.
Answer: D
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Indicate whether the statement is true or false